Holistic QR

Holistic QR

The project concentrated on improving the integration of QR codes into furniture product design and examining their relevance.

System Design | Design Research | B2B Design


This project was in collaboration with Upchannel DK.


UpChannel provides infrastructure for integrating product passports using QR codes, primarily targeting the fashion industry. Their goal was to explore new opportunities and expand their client base. 

The project research on user interactions with QR codes led to a graphic representation of the potential data QR codes could offer.


System Design | Design Research | B2B Design


This project was in collaboration with Upchannel DK.


UpChannel provides infrastructure for integrating product passports using QR codes, primarily targeting the fashion industry. Their goal was to explore new opportunities and expand their client base. 

The project research on user interactions with QR codes led to a graphic representation of the potential data QR codes could offer.


This research highlights the potential of their services for products design brands, exploring both the scope and implementation through the case study of the Danish brand HAY. This served as a showcase project to serve as an example to new clients for Upchannel.

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